Google Ads Data Protection Terms: Service Information

Controller Terms

Controller Services

The following Google services are eligible to be in scope of the Google Ads Controller-Controller Data Protection Terms:

Google may update this list from time to time, subject to the terms of the Google Ads Controller-Controller Data Protection Terms.

Data Processing Terms

Processor Services

The following Google services are eligible to be in scope of the Google Ads Data Processing Terms:

Google may update this list from time to time, subject to the terms of the Google Ads Data Processing Terms.

Types of personal data

In relation to the Google Ads Data Processing Terms, Customer Personal Data may include the following types of personal data (as applicable, depending on the Processor Services provided under the Agreement).

Processor Service Types of Personal Data
Ads Data Hub Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
AdWords Customer Match Names, email addresses, addresses and partner-provided identifiers
AdWords Store sales (direct upload) Names, email addresses, phone numbers and addresses
DoubleClick Bid Manager Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers
DoubleClick Campaign Manager Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; precise location data; client identifiers
DoubleClick Search Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers
Google Analytics Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Analytics 360 (formerly known as Google Analytics Premium) Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Analytics for Firebase Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers
Google Attribution Online identifiers, including cookie identifiers and device identifiers; client identifiers
Google Attribution 360 Online identifiers, including cookie identifiers and device identifiers; client identifiers
Google Data Studio Data relating to individuals provided to Google via the service by (or at the direction of) Customer, including to create and collaborate on reports, graphs and charts
Google Optimize Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers
Google Optimize 360 Online identifiers, including cookie identifiers and internet protocol addresses; client identifiers
Google Tag Manager Online identifiers, including cookie identifiers and internet protocol addresses
Google Tag Manager 360 Online identifiers, including cookie identifiers and internet protocol addresses

Google may update this list from time to time to reflect changes to the types of personal data handled by the Processor Services.

Last update: 16 March 2018