How Ads Work
We do not sell your personal information to anyone
Much of our business is based on showing ads, both on Google services and on websites and mobile apps that partner with us. Ads help keep our services free for everyone. We use data to show you these ads, but we do not sell personal information like your name, email address and payment information.
We use data to make ads relevant
We try to show you useful ads by using data collected from your devices, including your searches and location, websites and apps that you have used, videos and ads that you have seen and personal information that you have given us, such as your age range, gender and topics of interest.
If you are signed in, and depending on your Ads Settings, this data informs the ads that you see across your devices. So if you visit a travel website on your computer at work, you might see ads about airfares to Paris on your phone later that night.
Advertisers pay only for ads that people see or tap
When advertisers run ad campaigns with us, they pay us based only on how those ads actually perform – never on your personal information. That could include each time someone views or taps an ad or takes an action having seen an ad, like downloading an app or filling out a request form.
We show advertisers how well their campaigns worked
We give advertisers data about their ads’ performance, but we do so without revealing any of your personal information. At every point in the process of showing you ads, we keep your personal information protected and private.