Privacy Policy

Transparency and Consent Framework v2.0 Policies

Google participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Google operates as a vendor in relation to the advertising products listed below and as a Consent Management Platform (Funding Choices) within the Framework.

Our vendor identification number is 755.

Our Consent Management Platform identification number is 300.

The Google Advertising Products which are integrated with the Transparency & Consent Framework v2 are:

  • Ad Manager and Authorized Buyers (including Open Bidding)
  • AdSense
  • AdMob
  • Display & Video 360 on TCF v2 integrated properties
  • Search Ads 360 on TCF v2 integrated properties
  • Campaign Manager on TCF v2 integrated properties
  • Google Ads on TCF v2 integrated properties
  • YouTube Player for Publishers on TCF v2 integrated properties
  • Google Analytics’s advertising features on TCF v2 integrated properties
    • Note: The Google Analytics site measurement service is not in scope for our TCF v2 integration.

For more information about The IAB Europe Transparency & Consent Framework, please visit: https://iabeurope.eu/transparency-consent-framework/.